Victoria Avenue, Southend-on-Sea


Weston Homes Plc
Residential, Retail
Transport Planning, Travel Planning

The redevelopment of a brownfield site in Southend-on-Sea will deliver 228 contemporary apartments and two supporting retail units.  Motion provided transport and travel planning advice and helped to demonstrate that the new site use would lead to a reduction in vehicle movements on the local road network.  New homeowners will benefit from a range of amenities and services located in walking distance of the development.  The site is well connected to sustainable transport networks, reducing residents’ reliance on motor vehicles.

The one- and two-bedroom homes will be built on land currently operating as a temporary car park, a short walk from Southend Victoria railway station, the town centre and seafront.

A total of 183 car parking spaces were proposed, in accordance with standards set out by Southend-on-Sea Borough Council.  Achieving the right balance of car parking for the scheme was important, given the site’s central location.

Detailed forecasts helped to justify the parking allocation.  Trip assessments of the proposed development, the previous office and existing car park facility were undertaken.  The analysis compared the volume of potential trips resulting from the development and revealed that the new residential scheme would likely lead to a decrease in vehicle movements, compared to the existing commercial uses.

Proposals made provision for safe and suitable access for private cars, service vehicles, pedestrians and cyclists.  Refuse will be collected kerbside, utilising two new loading bays.  Collaboration with the architects resulted in an efficient design for the loading bays, to cater for all typical service and delivery vehicles.

“Motion’s understanding of the site-specific issues enabled us to develop a robust submission.  We have always found the team provides clear and concise guidance, delivered in a timely manner and professional format.” 

David Poole, Weston Homes Plc

Image credit: © PRP Architects